MyLittleBubbble by Anusha: From Childhood Doodles to Professional Animations

In a world where people like me and you keep cribbing about our day-to-day incidents, Anusha has been creating humorous animations on such daily life events and has been captivating the hearts of so many people. 

Anusha is a passionate animation artist from Bangalore, whose Instagram handle- MyLittleBubbble is nearing 100,000 followers, and has become a name to follow in digital animation with her creative animations, witty storytelling, keen observation and quirky humour. However, Anusha’s career had begun as a product designer and animation has been an added skill that she had developed over the years. 

MyLittleBubbble – Anusha’s creation, signifies a journey powered by persistence, sheer hard work and passion for art.   

Stoned Santa got the wonderful opportunity to interview Anusha and gain insights into the creative journey of this enthusiastic and avid artist and her career as an Animator.

Creativity Nurtured during Childhood

Having been born in the United States and later moving to India, Anusha’s childhood was a rich tapestry of diverse cultures and unique experiences. Her early love for drawing cartoons and doodling has blossomed into a career in art, a journey that is truly inspirational and unique. 

While Anusha’s parents appreciated and supported her passion for art since childhood, her father suggested that she pursue a future career in a field that aligns with and fuels her creativity. 

This support encouraged her and laid the foundation for an educational path that included graduation in Communication Design from MSU, Gujarat, followed by a master’s in design from Dhirubhai Ambani Institute, while giving wings to her artistic fervours.

The Birth of MyLittleBubbble by Anusha

While Anusha had been engaged with art and doodling since her childhood, receiving the Wacom tablet to learn software was a key event that motivated her to try her hands with traditional digital illustrations and different frames for animation. This became a time to explore new software for animation, techniques, characters and storytelling through animations. She started designing frame by frame and eventually learnt to transform digital illustrations into reels. 

However, until 2019, this practice was just a hobby, and it was the COVID-19 pandemic that became the key turning point for Anusha’s creative journey. 

She realised a sudden rise in the popularity of the reel culture during the lockdown, with several artists posting humorous content and gaining immense appreciation and engagement from the audience, and thus MyLittleBubbble was born. 

Anusha took inspiration from this trend and decided to experiment with reels on Instagram and ta-da! there has been no looking back since then. “People started connecting very soon. One of my earliest reels received 2.5 million views and my followers on Instagram rose from 400 to 10,000, within a few days, right after this reel…now this really boosted my confidence and motivation!”

Can you guess the views received by her most-viewed reel? It is an exponentially high figure of 35 million views! Marvelous isn’t it? In fact several other reels designed by Anusha have reached a smashing figure of 15million views. 

Over time, as Anusha’s skill at animation and storytelling improved, she established illustrations and animation as a side hustle. 

Engaging the Audience with Quirky Storytelling

Anusha’s approach to crafting reels is a unique blend of creativity and strategy. Her MyLittleBubbble draws inspiration from daily observations and everyday events, often overlooked but easily relatable. Her reels are designed for quick and easy viewing, making them highly shareable and increasing her reach among the audience. 

Her animation content showcases themes relating to childhood nostalgia, women-centric stories and mother-daughter relationships. She also stresses, “I believe people find them relatable and become highly engaged with the content.” 

Balancing Profession and Passion 

Anusha’s love for art could not keep her away from art even at her professional front and ensures an adequate balance between her work and artwork. She has a good experience of working as a UI-UX designer at TCS and in product development at Games247 – A leading gaming company from India, that have further honed her skills in designing and developing interactive animations. 

Managing animation reels on MyLiitleBubbble and work projects often get hectic, so she keeps her notes ready with ideas, and whenever time allows, she creates four to five reels at a time and keeps posting them on social media. “Instagram has become too saturated, and it is essential to keep an effective track of your audience demographics and keep them engaged consistently in the reels,” says Anusha. 

Brand Collaborations that made MyLittleBubbble Shine 

Anusha’s growing popularity and recognition by the audience on her Instagram Page, MyLittleBubbble have attracted several brands like Atulya Cosmetics and Toesmith as she endeavours to pursue animation art as her full-time profession. 

Anusha’s key strength is integrating creativity and strategy, which enables her to create a clever blend of storytelling and brand promotion. She says, ‘I design brand promotion for Instagram such that it does not appear like an advertisement, but an artwork that the audience can quickly relate to. 

For the future, Anusha seeks to transform her animation work on MyLittleBubbble from a side hustle to a full-time profession and aspires to work with brands that align with her content relating to childhood, mother-daughter relationships and youth. She also seeks to become more active on YouTube through vlogging based on her personal life experiences and engage the audience.

An inspiring journey of blending creativity with relatability and strategy! Isn’t it?

If you are also looking for some unique and fresh custom animations for your brand assets or brand promotion or want to work with animators, contact Stoned Santa for your  go-to artist! 

We are a one-stop avenue for all your creative requirements, who would love to work with you!