***The Imagine Pot*: An Architect’s Impressive Leap into Animation**

While architectural planning and animation storytelling seem far-fetched to us, their core lies in artistic imagination and design. Sanya Jain, an illustrator based in Gurgaon, held on to this core and transitioned from sketching buildings to breathing life into animated characters while fueling her passion for art.

From sketching to storytelling, Sanya’s The Imagine Pot is an exciting journey of artistic evolution and self-discovery.

Stoned Santa had the privilege of interviewing Sanya Jain, and the insights gained through this conversation will surely awaken the artist inside you.

Read on to know more!

Transition from Architectural Designs to Digital Animations

Sanya explored the mesmerizing magic of sketching and drawing at a very young age. Over the years, her passion for designing became more intense and fueled her decision to pursue a career in architecture after graduating in the same field in 2015.

Although working as an architect gave her several opportunities to execute her creative insights, she felt limited. “I love planning and designing interiors, but I realized that at a point you get so engrossed in meeting deadlines and client requirements that the creativity dies, and only corporate tasks are left”, says Sanya.

The lockdown during the COVID-19 pandemic gave her the time and opportunity to resume her love for pencil sketching and painting. Sanya’s interest in art drew her to experiment with digital art.

She discovered the Procreate software, researched it, and learned more about digital illustrations and animation. And…amidst the global chaos of the pandemic, Sanya’s rekindled hobby soon blossomed into professional digital art forms!

Forging Identity: Creation of The Imagine Pot

As Sanya gained confidence in her skill, she established her brand, The Imagine Pot, inspired by the idea of a magical pot that stirs and brews imagination. Just as a pot combines ingredients to create something new and delicious, The Imagine Pot combines creativity, skill, and imagination to craft unique and captivating illustrations.

The Imagine Pot is however, more than merely a brand, it is a celebration of creativity, emotions, dreams and ideas, that gave Sanya the platform to explore the endless possibilities of cheerful illustration and captivating animation.

From experiments with different ideas on digital art and playful reels to professional brand collaborations, The Imagine Pot has given wings to Sanya’s creative pursuits.

Contact for Animation Artists

Illustration for Give India by The Imagine Pot

An Established Professional in Digital Art

After she transitioned to digital art, Sanya initially began with illustrations. However, fast-forward to today, she has specialized in various professional art forms that range from illustrations for children’s books and marketing and promotional content for brands to personal commissions for invitations and home décors like paintings and portraits.

Whether it is engaging visuals that capture the attention of young minds, brand stories that engage the consumers, or portraits that depict the client’s persona, Sanya’s illustrations and animations are fueled by her passion for art and spreading happiness through her art. ‘I believe that art can bring joy to people’s lives,’ says Sanya.

Sanya further explains that digital illustrations are versatile and have wide applications from personal wedding cards to big advertisements. However, over time, brands have been demanding animation reels also for social media platforms.

Sanya’s animation content usually focuses on nostalgia, family relationships and motivational ideas and is designed with careful attention to details, enchanting colour palette and thoughtful narratives.

Her impressive artwork has drawn several established brands including Groww, Kotak Mahindra Bank, HP, ITC, MG Motors and many more prestigious names for creating animations where brand promotion is creatively blended in artwork with marketing finesse. Sanya also designs playful illustrations for entities like NCERT and Faber-Castell.

Biggest Pillars of Strength: Parents and Family

During the early days of animation, when Sanya was still skeptical about her professional identity as a digital illustrator, her parents and husband motivated her to leave the job, emphasizing how great she was doing. ‘My parents are my best cheerleaders,’ Sanya claimed with a big smile.

Their encouragement and unwavering support helped Sanya establish herself as a full-time illustrator and animator, giving her flexibility and time with her baby and family.

Sanya’s Advice for Booming Animators

Sanya believes in growing together with the community and actively encourages and persuades aspiring artists to use social media to showcase their creative edge. ‘Start with small, but be consistent and keep experimenting. Put your artwork out on social media and people will surely find you,’ emphasizes Sanya.

She also asserts that while captivating storytelling is great, precision and good visuals are essential to getting brands’ attention and creating an edge. ‘Basic art and good storyline can surely get a good number of followers on social media, but only great drawing and visuals can get you good projects and long term client relationship,’ advises Sanya.

The Imagine Pot Keeps Bubbling with Ideas

Sanya’s creative pursuits do not end here. She aspires to continue researching and experimenting with digital art. While she seeks to work with more established brands and larger animation projects, she believes in enjoying the art and spreading joy and happiness through her artwork.

Sanya Jain’s story is an inspiring story of self-belief, persistence, and the courage to stand for one’s passion. The Imagine Pot is thereby a true testament to the limitless possibilities of dedication and creativity.

If you are also looking for enchanting animations and playful characters to engage your customers with your brand, Sanya Jain must be part of your team!

Explore a fantastic community of enthusiastic animation artists at Stoned Santa!

Contact Stoned Santa Now!

Rupali Dubey

Content Strategist

Editors Note –
Sanya’s incredible journey as an artist not only redefines storytelling through visuals, igniting imagination, evoking emotions, and leaving memorable impressions, but also signifies the immense potential of creative animations as captivating marketing content. If you are also eager to elevate your marketing communication and advertisements with animations and explore synergies with established animation artists like Sanya Jain, Stoned Santa is your go-to name!